The controversial North Coast 500 has responded to pressure from angry residents in the Highlands of Scotland by renaming the tourist route Potholes 500 in a bid to deter drivers using the 500-mile circuit for pleasure.
According to the North Coast 500, the route is “one of the world’s most iconic coastal touring routes,” where people can “discover the breath-taking beauty of the North Highlands,” including white sandy beaches, rugged mountains and “a wealth of unforgettable experiences.” But the new name is expected to drive many tourists away, despite the fact it is regarded as more accurate in view of the number of potholes.
“It’s all right for these millionaires in sports cars and tourists in campervans driving around and enjoying our beautiful scenery,” a local spokesman said, “but we have to live here!”
According to the spokesman, since the route was created by “a bunch of clever marketing people,” hundreds of potholes have appeared on the roads because of extra traffic on the route. “So we think the new name will paint the true picture and hopefully allow us to get back to normal,” he continued.
Other local residents have different opinions, however, and believe the route is good for the economy, especially garage repair shops and local hotels. “We will turn the potholes into tourist attractions,” they countered, “for wild swimmers, anglers and divers. And if we are successful, this will also create lots of new jobs for the emergency services and local mechanics.”
For more about the “dark side” of North Coast 500, click here.